Niche Marketing and Phone Sex

If you’ve been paying any attention to adult webmaster forums over the past few years, you know it: It’s all about the niche. Lately even mainstream marketers are starting to repeat the mantra. Marketing to everyone just doesn’t work very well anymore: you can’t be exactly what someone’s looking for if you’re everything to everybody. That appeals to a lot of people but not with any real connection instead of a chosen few, intensely.

Considering that I’ve known this for a while now I don’t know what possessed me to believe that I could start up a couple of fetish-oriented Niteflirt listings, not promote them outside of the site, and see much in the way of results.

I wasn’t expecting to receive none at all. Sure, it’s been slow. But there is no such thing as that fucking slow.

Lesson one: It’s one thing to do fetish. It’s one thing to do several fetishes. Just because you’re into them all doesn’t mean they make any kind of sense together. For example: Stockings/nylon, tease and denial, and spankings (receiving. Yep - told you I’m a switch).

I could’ve gone for two out of three and been fine. What the hell?

Lesson two: Nobody takes a generalist seriously anymore, not even in phone sex. If they can’t remember what you “do” they won’t remember you, end of story. I haven’t been the only one who’s launched this month with a slightly generalist approach and fallen flat. I didn’t advertise as anything goes from “suck and fuck” to GFE to hardcore domme, no, but clearly I wasn’t clear enough about who I am and what my style is.

Part of the problem with that is that my sexual interests are all over the map, and some of the things that I do are seen as contradictory. That doesn’t matter. I have to not only condense my sexual personality to a two paragraph ad, I have to clarify it. A list of keywords isn’t going to do it obviously and neither will trying to draw four completely different types of stocking callers, plus lingerie guys, with the same ad. Wearers, stocking sex lovers, dominant guys who like nylon wearing victims and submissives who are into teasing, footjobs, or sniffing stockinged feet are not looking for the same sexual attitude, just the same material. Somebody looking to be driven mad by upskirt views, flashed stocking tops, and footjobs left unfinished might be completely turned off by that tease getting bent over and paddled hard.

Lesson three: Know who you are (simply, and make it clear) before you try to communicate it to anyone else.

Thankfully that was a beta launch - I was quiet and obscure about it for a reason, obviously. I have a fear of fucking up in public. Of course now that I’ve done it you all get to learn from it. A win all around?

The Niteflirt site is extremely saturated, as is the phone sex market in general. That said there is always room for a new idea. Maybe it’s different for girls who rely on broad-based advertising, but for a small-time gal like me I need a way to stand out. Other than my sheer obnoxiousness, that is. Maybe the anything goes apprach still works for a lot of sex workers but I’m going to have to find a better way to communicate what I’m into in a way that will inspire like-minded perverts to shell out $1.99 a minute to keep my pasty ass in silky red panties.

Both ass and panties will be making their regularly scheduled appearance in tomorrow’s video.